The Indie Gallery Blog

April 8, 2010

Just thinkin’

Filed under: Uncategorized — Tags: , , , , , , — theindiegallery @ 2:13 pm

How can you really be an Indie Artist? Well, there are indie musicians (unsigned) and there are indie designers (design, make and sell their own stuff) and there are zine, comics and software, but a traditional artist being describe as indie (independent). Well in a sense most artists are independent, this is what makes them artists. But if you are making your art with intention of just making art (not to get it put into a gallery, you aren’t earning money from it, the models aren’t professionals, you aren’t working on some kind of scholarship, etc etc. To me, this makes you independent. You have no driving force apart from the time you invest in your art to actually produce something. Then maybe you put it online, so people can view and be  inspired, link your page to a page like mine, and more people see it. One day, a gallery curator sees your work and finds out you live in the area, or a magazine or business person asks to buy your art to use or someone want a piece to collect. Once there is a transaction, you are no longer truly independent in my eyes, as you have traded the art and time for a price. But, some people might struggle along and not get an offer for a very long time. It depends, but it really comes down to how you see yourself, are you truly an indie artist? Do you trade your art or is it something apart from your everyday life?

Not to mention that this too is an indie gallery, independent of all kinds of motives other than to have your art on my website. I am the only editor of the site and all the costs come out of my own pocket. I am free from doing this for anyone else except for you and me 🙂

April 7, 2010

Updates and revelations

Filed under: Uncategorized — Tags: , , , , — theindiegallery @ 3:44 pm

Once again another general update has taken place. This was basically to the content of the page. I worded the pages a bit better and spruced up the terminology a bit so everything wasn’t so humdrum anymore. I have been reading a few ebooks on different things to do with marketing and have been paying attention in marketing and management classes at uni and have finally come to realise something. Indie market is a very small, almost untouchable market. They market to themselves. They create their own fads, garner their own interests, they don’t search anything related to who they are, they process, calculate and then what ever happens between that stage and what they end up doing to culture is any body’s guess. Indie as you know is short for Independent and it is all the independent people and underground artists and entrepreneurs who wanted their stuff out there and into other people’s lives that invented the effective marketing strategies in existence today. Viral marketing for instance.

If I am going to get you and people like you to my site so you can make yourself known to others like you that you don’t know and who don’t know you yet BUT WILL! (if that made any sense)… then it seems I will have to throw down the books and put myself out there. There is so much to be known about our culture. Someone who views themselves as an individual is independent of their culture, their peers, and all society today is become customised and individualised. Everyone has their own preference, and everyone can get it too. How will I find you?

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